Speakers

Erik Johnson is VP of Global Client Management at Facebook

Kate Sirkin is the head of data and partnerships for Publicis PeopleCloud – a proprietary, cloud-based platform that uses data to identify sources of client growth at the individual level. In her role, she is responsible for the identification and creation of unique and actionable datasets to be used within the PeopleCloud platform to deliver business growth for clients.

Throughout her career at Publicis Media, Kate has spearheaded research initiatives that have helped to expand the field of communications research, from early investments in brainwave monitoring to evaluate impact on attention levels and eye tracking in pursuit of optimal OOH context, to single source analysis and fusion.

She is a founding member of MASB, executive and board member of the ARF and CIMM. Kate is also on the Print and Digital Research Forum Program Committee.

Anthony Reeves is Global Executive Creative Director at Amazon

Kirk McDonald is CMO, Advertising & Analytics at AT&T

Julie DeTraglia is the Vice President and Head of Research at Hulu where she oversees the company’s research teams in ad sales, consumer marketing, and user experience. DeTraglia leads the development, design and implementation of all research initiatives at Hulu, advising business leads on sales strategy, consumer insights, customer acquisition, and product design and experience.

Prior to joining Hulu, DeTraglia spent nearly 15 years at NBCUniversal, where she was most recently the SVP of Digital Research, responsible for sales research, strategy and analytics across NBC’s digital properties, including sites and apps for NBC Entertainment, News, Sports, Olympics and cable entertainment properties. She also spent several years in TV research and integrated marketing.

DeTraglia is a member of the Samba TV Data Advisory Board and multiple industry councils. In 2017, DeTraglia was recognized as one of the top forty digital executives to watch by Campaign Magazine. In 2018, she was also recognized by She Runs It as a Working Mother of the Year.

DeTraglia is a graduate of Dartmouth College and is based in New York with her husband and three sons.

As a Measurement Agency Partner on Facebook’s Marketing Science team, Katie focuses on helping top agency partners unlock more value for their clients through research, measurement, and thought leadership. Prior to Facebook, Katie was part of Twitter’s Global Agency Research team and practiced strategy and analytics at Mediavest, JWT and BBDO.

LMark Brooks is Senior Vice President, Consumer Insights, Analytics, & Customer Data Strategy at L’Oreal

Beth Ann Kaminkow is CEO, Americas at Kantar Consulting

Christina Jenkins is Director, Global Business Marketing, North America at Twitter.

Oren Katzeff is Head of Programming at Tastemade, a global entertainment company inspiring the taste of a generation through entertainment, products and experiences. At Tastemade, he oversees editorial strategy, content creation and distribution, and works with Tastemade’s brand partners to align them with premium, custom content solutions. Prior to Tastemade, Oren was Head of Audience and Marketing at ZEFR, where he was responsible for growing ZEFR’s global audience and leading strategic planning and marketing programs. In previous positions, Oren was Senior Vice President and General Manager at Demand Media Entertainment, where he ran the day-to-day operations of Cracked.com, in addition to holding a position as Senior Director of Business Development for the Yahoo Media Group, where his primary focus was negotiating all business deals for Yahoo News and Yahoo Finance. There, he negotiated and managed over fifty key partnerships, including those with The Associated Press, Reuters, ABCNews, FOX, CBS, USAToday, The Weather Channel, CNN, Huffington Post, and many others.

Stephen is the President of Kantar Millward Brown’s Media & Digital Practice, and brings more than twenty years of sales, marketing and strategy experience to the role. Prior to his role as President, he served as the Chief Client Officer and Chief Marketing Officer of Millward Brown Digital / Compete. In addition, he serves on the WPP Digital Analytics Task Force. Previously, Stephen was a co-founder of the Internet consulting firm ZEFER, was part of the launch team for FX Networks, and managed consumer marketing for Comedy Central. Stephen holds an MBA from Harvard Business School and a B.S. from Georgetown University.