The Digital CMO Summit is an annual invitation-only event that brings marketing leaders together to explore and discuss the digital forces transforming their businesses. The intimate size of the summit, with its formal sessions and informal activities, creates an unparalleled opportunity to learn from and connect with the most innovative minds among top advertisers, agencies and media companies.
How To Thrive in the Age of Me-First Marketing
From Facebook to Fitbits, consumers are embracing digital to power their personal brands. This creates a new challenge for marketers – ensuring their brand is part of consumers’ digital curation. Consumers have taken personalization to the next level, fueling the era of “me-first marketing.” This April in Miami, join the world’s leading brands, agencies and media companies to share ideas and best practices in mastering the art of me-first marketing and getting digital right.
Global Chief Creative Officer, Wunderman
Lincoln Bjorkman is Global Chief Creative Officer of Wunderman, responsible for formulating and articulating Wunderman’s global creative strategy and managing the creative process agency-wide. Before Wunderman, Lincoln was EVP, Chief Creative Officer, North America at DigitasLBI, where he ran one of its largest accounts, American Express, and also worked on several others. In 2012, Business Insider named Lincoln one of the 25 Most Creative People in Advertising. He lives in Connecticut with his wife, twins and their golden retriever, Scout.