Refurbish the Leadership Learning Center of Little Havana
The Beach Club, Ritz-Carlton South Beach
Scott Ernst, President, Compete
Tim Armstrong, CEO, AOL
Andy Kauffman, Vice President, Global eCommerce Marketing
Online travel has become one of the web’s biggest industries. Travel is a highly desired, highly social, and highly considered product, but travel planning can be complex and involved. Learn how Marriott.com, the world’s largest hotel website, is fueling its growth in today’s rapidly evolving digital landscape through a unique approach that couples performance marketing with personalized user experience design.
GroupM Next and Compete
Chris Copeland, CEO, GroupM Next
Stephen DiMarco, CMO, Compete
Shane Atchison, Global CEO, POSSIBLE
POSSIBLE is a global digital agency steeped in innovative creative, designed to perform. We never leave things to chance; we always want to answer “Did it Work?” In this panel we will share our key findings and insights on getting real performance from your content – real performance means ROI of course, but also building stronger relationships with your customer and having the data available to back it all up.
Gunnard Johnson, Advertising Research Director
Stephen DiMarco, CMO, Compete
Guests spend the afternoon enjoying some of Miami’s most unique experiences—a great opportunity to get to know fellow attendees. Attendees select one activity during registration. Options include: Deep Sea Fishing, Culinary Experience at the Setai, The Other Art Basel: Art in Miami, and Golf.
Guests will be transported from the Ritz-Carlton to for an unforgettable evening of networking, dinner, and entertainment at this unbelievable venue.
Lincoln Merrihew, VP, Transportation, Compete
Michael Klein, Director, Industry Strategy – Retail, Adobe
Joe Jaffe, Founder & C.E.O., Evol8tion, LLC
What if we got it all wrong? What if we’ve been going about marketing completely the wrong way? In this provocative keynote, Joseph Jaffe will outline how retention can become the new acquisition for businesses today and in doing so, literally transform the way companies go to market and establish a critical competitive edge and advantage. Using his new “flipped funnel” methodology, Jaffe will outline the notion of customer experience, introduce the 10 new rules of customer service and present a social media-powered customer activation model that harnesses the true potential and impact of customer-generated word-of-mouth, reviews and referrals. If “getting more from less” has become your new mandate, you won’t want to miss a new approach which presents the possibility of doubling your revenues whilst halving your budget in the process.
Procter & Gamble
Phyllis Jackson Vice President, NA Consumer & Market Knowledge, Procter & Gamble
Most consumers use at least one P&G billion dollar brand every day but they rarely interact online with paper towels, detergent – or toilet paper! Unless your category is high engagement like travel, electronics or even toys, you know the challenge… How do I create a reminder hook where the consumer is consuming content? See how P&G is creating digital brand relevancy with consumers by focusing on the “Consideration” mindset in the Path-to-Purchase.
Dynamic Logic and Compete
Michelle Eule, Senior Vice President, MB Dynamic Logic
Mike Perlman, Vice President, Compete
Merrill Edge Bank of America
Tony Hitchman, Senior Vice President, Head of Merrill Edge Marketing
Planning for retirement is a challenge facing most Americans. Yet, many remain on the sidelines – paralyzed by perceived complexity and an inability to envision what the future may hold. To help reshape how consumers think about and engage with their money, Merrill Edge, Bank of America’s mass affluent investment offering, continues to introduce breakthrough content. See how Face Retirement from Merrill Edge is bringing investors “face to face” with their future selves and driving customer engagement, increased brand awareness, and business outcomes.
Panel moderated by: Jason Burby, Chief Performance Marketing Officer, POSSIBLE
Panelists: Members of the Digital CMO Summit Advisory Board
We are all hearing about Big Data and the promise and hype of taking advantage of it. But too often companies focus on a plan for big data and miss the learnings and opportunities along the way. The goal of big data is not to get all your data in once place and connected. The goal is actually small data and key insights. These nuggets are often hidden in the big data discussions and thinking. The panel will explore different ways companies are using connected customer and prospect data to transform their businesses.