Getting Digital Right
“digital marketing is dead…now it is just about brand building.”
It is time for a shift in the marketing mindset because digital is marketing and marketing is digital.
Digital touchpoints have transcended from experiments to extensions of marketers’ toolkits, and are now poised to become the essential way to engage the audiences that fuel our brands. Innovative marketers are accelerating the demise of old digital marketing silos, and are embracing digital with a new brand-first mentality. They recognize that they will get marketing right when they can champion best-in-class digital techniques that are elemental to their brand growth.
This April in Miami, the world’s leading brands, agencies and media companies will come together to share ideas and best practices in Getting Digital Right. The future of growing great brands depends on it.
Day One Keynote Speaker:
As Chief Digital Officer of GroupM Global, Rob oversees the activities of the world’s largest buyer of online media with more than $5 billion in billings. In this role, he develops the digital capabilities within GroupM while establishing thought leadership positioning in the digital space and contributing to each agency’s business development.