The Digital CMO Summit is an annual invitation-only event that brings marketing leaders together to explore and discuss the digital forces transforming their businesses. The intimate size of the summit, with its formal sessions and informal activities, creates an unparalleled opportunity to learn from and connect with the most innovative minds among top advertisers, agencies and media companies.
How To Thrive in the Age of Me-First Marketing
From Facebook to Fitbits, consumers are embracing digital to power their personal brands. This creates a new challenge for marketers – ensuring their brand is part of consumers’ digital curation. Consumers have taken personalization to the next level, fueling the era of “me-first marketing.” This April in Miami, join the world’s leading brands, agencies and media companies to share ideas and best practices in mastering the art of me-first marketing and getting digital right.
DAY ONE KEYNOTE SPEAKER:
Emily White is Chief Operating Officer at Snapchat. She oversees business development including marketing & operations, user operations, recruiting and human resources. Prior to joining Snapchat, Emily was at Facebook where she held several key roles including Director of Local Business Operations, Director of Mobile Business Operations and Director of Business Operations at Instagram. Prior to that Emily worked at Google, where she has multiple roles, including running North America Online Sales and Operations. Today, Emily serves on the board of Lululemon Athletica and on the board of the National Center for Women in I.T.
DAY TWO KEYNOTE SPEAKER:
CEO, WPP Digital
Mark Read serves as the Chief Executive Officer and Strategy Director at WPP Digital. Mr. Read has been a Director of Strategy at WPP Group since 2002. Since 2002, he has been Managing Director of WPP.com. He has contributed significantly to developing WPP’s strategy, strengthening relationships with major clients and coordinating the activities of WPP operating companies.