from a hot, dense state comprising trillions of disparate particles we transformed into a continually expanding universe. The Big Brand Theory, marks a seminal moment in the evolution of our industry. Fueled by evolutionary advances in digital measurement and analysis and new ideas about creative execution, branding is finally springing to life online. At the 2010 Digital CMO Summit, the new and ever-expanding universe of big branding online, went beyond basic theory to discover:

• How leading companies are now achieving measurable brand awareness online
• New techniques for targeting profitable customer segments and proving effectiveness
• Changing approaches to advertising creative that make online branding even more powerful
• Best practices for online media planning and long-term advertising effectiveness