Register Now

May 7-9, 2012 | Beverly Hills

 

THE IMPACT OF

INFLUENCE

THAT'S WHERE I

WANNA BE.

YOU WON’T

BE BORED.

PROMISE.

ABOUT
The Theme

The Impact of Influence

Every day, new technologies are opening up new ways to influence your customers at every step on their path to purchase. So join us to discuss the Impact of Influence in one of the most famous zip codes in the universe: 90210. Beverly Hills. Just as the city’s creative minds have used film and entertainment to touch people around the world, we’ll explore how brands and their agency partners are harnessing the disruptive forces of new media to engage with customers. It’s about new ideas, new content, new platforms, ever more connected data–and understanding it all so that you can move forward with confidence.

ABOUT
The Summit

About the Digital CMO Summit

The Digital CMO Summit is an annual, invite-only event that brings marketing leaders together to explore and discuss the digital forces transforming their businesses. With a mix of formal and informal sessions, it provides an unparalleled opportunity to connect with and learn from top executives in advertising, marketing, and media.

 

The Beverly Wilshire, A Four Seasons Hotel

Digital CMO Summit takes place in the historic Beverly Wilshire, A Four Seasons Hotel. It offers 395 fresh, contemporary hotel guest rooms – including 137 luxury suites – at the top of Rodeo Drive. Enjoy warm, hospitable service, Michelin-starred fine-dining restaurants, and a world-class spa at this iconic Beverly Hills five-star hotel.

ABOUT
Sponsors

AOL


Adobe

Dynamic Logic

Media Innovation

ABOUT
2011 Recap

Want to know exactly what goes down at the Digital CMO Summit? Watch a recap of last year’s event in New Orleans.

You need Flash player 8+ and JavaScript enabled to view this video.

LISTEN.

TALK.

LAUGH.

REPEAT.

AGENDA
May 7

Voluntourism

1:00PM - 5:00PM

Building Bikes for Kids Meet in the Beverly Wilshire Drive

Welcome Reception

6:00PM - 8:00PM

The Royal Suite, The Beverly Wilshire

AGENDA
May 8

Registration and Breakfast

7:30AM - 8:30AM

Welcome

8:30AM - 9:00AM

Scott Ernst, President, Compete

Funny or Die

9:00AM - 9:45AM

Mike Farah, President of Production, Funny or Die and Andrew Steele, Creative Director, Funny or Die

Coca Cola: Revealing the Secret Formula for Digital Engagement

9:45AM - 10:15AM

Julie Bowerman, Group Director Digital Platforms, Coca-Cola North America and Stewart Pearson, Chief Client Officer, Wunderman

Break

10:15 - 10:30AM

New Influencers Panel

10:30AM - 11:00AM

Moderated by Kunal Muzumdar, Director of Strategy, Possible Worldwide Panelists:  Bill Clifford, Chief Revenue Officer, SessionM; Lauren Kelly, Social Solutions Specialist, Google+; Amy Cole, Business Operations, Instagram; Tyson Goodridge, Director, Social Media, acsysinteractive; Matthew Thomson, VP of Platform, Klout

High Tech, High Touch: How Luxury Brands Can Leverage Social Media to Connect with Consumers Both On and Offline

11:00AM- 11:30AM

Elizabeth Pizzinato, Senior Vice President, Marketing and Communications, Four Seasons Hotels and Resorts

Big Data, Small Victories

11:30AM - 12:00 PM

Nick Nyhan, Chief Digital Officer, Kantar

Day One Wrap-up

12:00PM - 12:15PM

Stephen DiMarco, CMO, Compete

Lunch

12:15PM - 1:00 PM

The Beverly Terrace, overlooking Rodeo Drive at The Beverly Wilshire Hotel

Networking Activities

1:00PM - 5:00PM

Dinner at the London West Hollywood Rooftop

6:30PM

Guests will be transferred to dinner at the London Rooftop; and enjoy a breathtaking view of Los Angeles and cuisine by the famous chef Gordon Ramsay. Optional post-dinner plans to follow including: The Viper Room, The Roxbury and more.

AGENDA
May 9

Breakfast

8:00AM - 8:45AM

Welcome

8:45AM - 9:00AM

Terry Kent, CEO, Kantar Media North America

Keynote

9:00AM - 9:45AM

David Shing, Digital Prophet, AOL

From Resolution to Relationships: Driving Digital Effectiveness

9:45AM - 10:15AM

Ford and Chip Peterson, SVP, Platform Analytics, CRM Strategy Director, Team Detroit

Break

10:15AM - 10:30AM

Break the Rules, Follow New Digital Participant Pathways

10:30AM - 11:00AM

Eric Papczun, President, Performics US

Betting On Attribution: It's Not A Game of Chance

11:00AM - 11:30AM

Jon Greenwood, President, Media Innovation Group  

Justifying the Investment: Leveraging Social Data to Create More Powerful Content

11:45AM - 12:15PM

Jeff Ragovin, Co-Founder and Chief Strategy Officer, Buddy Media  

Innovation Sneak Peak: When TMI is not Too Much Information

12:00PM - 12:15PM

Stephen DiMarco, CMO, Compete and Michelle Eule, Dynamic Logic

GLOBAL VIDEO SUMMIT

This afternoon will focus on the impact of Video. Learn the basics and advanced topics in creative, media, and measurement strategies for marketers. Hear from internal and external leaders as they discuss and answer questions about the current and future state of our diverse and growing video related resources.

Lunch

12:15PM - 1:00PM

Global Video Summit Kickoff

1:00PM - 1:15PM

Keynote

1:15PM - 2:00PM

Peter Tortorici, CEO, GroupM Entertainment Worldwide

Call it Revolution Evolution – The Next Phase of Online Video

2:00PM - 2:30PM

Edwin Wong, Senior Director, B2B Strategic Research & Insights, Yahoo!  

Break

2:30PM - 3:00PM

Social TV Advertising: The Super Bowl & Beyond

3:00PM - 3:30PM

Jack Flanagan, SVP, BlueFin Labs  

Video Innovation: YouTube

3:30PM-4:00PM

Suzie Reider, Head of Industry Development, YouTube

Video Innovation: Cambio

4:00PM-4:30PM

Nathan Coyle, GM, Cambio

Wrap-Up

4:30PM-5:00PM

Stephen DiMarco, CMO, Compete

HE SAID.

SHE SAID.

SPEAKERS
One

STEPHEN DIMARCO

CMO, COMPETE

SCOTT ERNST

PRESIDENT, COMPETE

PETER TORTORICI

CEO, GROUPM ENTERTAINMENT

ELIZABETH PIZZINATO

SENIOR VICE PRESIDENT, MARKETING AND COMMUNICATIONS

DAVID SHING

DIGITAL PROPHET

STEWART PEARSON

CHIEF CLIENT OFFICER, WUNDERMAN

BILL CLIFFORD

CHIEF REVENUE OFFICER, SESSIONM

JON GREENWOOD

PRESIDENT, MEDIA INNOVATION GROUP

SPEAKERS
TWO

NICK NYHAN

CHIEF DIGITAL OFFICER FOR KANTAR AND MANAGING DIRECTOR OF WPP’S DATA ALLIANCE

EDWIN WONG

SENIOR DIRECTOR, B2B STRATEGIC RESEARCH & INSIGHTS, YAHOO!

JACK FLANAGAN

VP OF SALES, BLUEFIN LABS

JULIE BOWERMAN

GROUP DIRECTOR DIGITAL PLATFORMS FOR COCA-COLA NORTH AMERICA

LAUREN KELLY

SOCIAL SOLUTIONS, GOOGLE+

KUNAL MUZUMDAR

DIRECTOR OF STRATEGY, POSSIBLE WORLDWIDE

AMY COLE

BUSINESS OPERATIONS, INSTAGRAM

MICHELLE EULE

SVP, DIGITAL SOLUTIONS, DYNAMIC LOGIC

SPEAKERS
Three

MIKE FARAH

MIKE FARAH, PRESIDENT OF PRODUCTION, FUNNY OR DIE

ANDREW STEELE

CREATIVE DIRECTOR, FUNNY OR DIE

ERIC PAPCZUN

PRESIDENT, PERFORMICS US

NATHAN COYLE

GENERAL MANAGER, CAMBIO

HELLO

BEVERLY

Thank you for your interest in the Digital CMO Summit. Unfortunately, due to high demand, registration is now closed. You can still stay in touch and keep informed with this year’s Summit by visiting us on Facebook and Twitter. If you have any questions, please contact Kristen Renda at krenda@compete.com.
REGISTER
Step One

THE IMPACT OF INFLUENCE

Beverly Wilshire, A Four Seasons Hotel

Beverly Hills, CA – May 7-9, 2012

 

 

Questions?

Kristen Renda

617.933.5618

krenda@compete.com

ENTER CODE TO REGISTER:

GENERAL INFORMATION

REGISTER
Step Two

ASSISTANT

THIS MEETING IS ADA COMPLIABLE

If you require any special assistance please contact Sarah Cox

SPECIAL DIETARY REQUIREMENTS



FOOD ALLERGY DETAILS

REGISTER
Step Three

GUEST ROOMS AT THE BEVERLY WILSHIRE HOTEL

Participants are entitled to a discounted guestroom rate of $285 per night. Please contact the Beverly Wilshire, A Four Seasons Hotel directly to make reservations for the Digital CMO Summit. Mention group code Digital CMO Summit or make reservations online here.


GIVE BACK

Join the Compete Kantar Media team on Monday, May 7th from 1PM-3PM and make a difference in a child's life.

NETWORKING ACTIVITIES

At the summit, you'll find activities that allow you to get to know other participants and develop your personal network. Please select one of the following so that we can get a preliminary headcount and plan accordingly.

You must select at least one activity to register.

SUBMIT

SHORT LIST.
LONG
RESUMES.

PARTICIPANTS
One

Accordant Media
Marriott Hotels
JD Power & Associates
T-Mobile, USA
Warner Brothers
TNS
Triad Digital Retail
Forbes
Designkitchen
Bank of America
GroupM Search
Ogilvy & Mather
DataLogix
Kantar Digital
AT&T Interactive

Univision Interactive Media
Google
Invodo
Wyndham
Gulf States Toyota
Kantar Media Intelligence
WPP Media Innovation Group
Initiative
MediaCom
MediaVest
BlueKai
NBCU
Coca-Cola
Kantar Shopcom
iBehavior

Disney
Discover
Honda
P&G
Time Warner Cable
Adobe Systems, Inc.
Carat
AKQA
Lightspeed Research
Dynamic Logic
Capital One
MARS
American Airlines
Wunderman
Alaska Airlines
Burson-Marsteller

PARTICIPANTS
Two

General Motors
Disney Interactive Media Group
Cadreon
Kantar Media
MEC Global
Yahoo!
Acsys Interactive
Hotels.com
Deutsch, Inc.
Four Seasons Hotels and Resorts
Sprint
The Garage / Team Mazda
NBCUniversal
Peer Media Technologies, Inc.

Rockfish Interactive
HubSpot
Toyota
Content Connection, WPP/GroupM
Google
Kia Motors America, Inc.
AOL
WPP Data Alliance
T-Mobile US
GroupM Enteratinment Worldwide
Walt Disney Studios
i-Behavior
Time Warner Cable
Datalogix

Comcast
MediaVest
Mindshare
AT&T
Saatchi & Saatchi
Comcast
Garage Team Mazda
Rockfish Interactive
Toyota
Mazda
Sprint Nextel Corporation
SessionM
Kantar Retail
Adobe
Instagram
Possible Worldwide
 

PARTICIPANTS
Three

Buddy Media
Target
Instagram
M80
Nanigans
Wikia
Discover
Goodway Group

JUST THE
FAQS

FAQ
One

Where is the Digital CMO Summit 2012 going to be held?

The event will be held at The Beverly Wilshire, A Four Seasons Hotel in Beverly Hills, CA
9500 Wilshire Boulevard
Beverly Hills, CA 90212
(310) 275-5200
Visit The Beverly Wilshire Site

Beverly Wilshire, Beverly Hills (A Four Seasons Hotel) presents 395 fresh, contemporary hotel guest rooms – including 137 luxury suites – at the top of Rodeo Drive. Enjoy warm, hospitable service, Michelin-starred fine-dining restaurants, and a world-class spa at this iconic Beverly Hills five-star hotel.

How do I make a sleeping room reservation?

Participants are entitled to special guestroom rate of $285 per night at The Beverly Wilshire.

There are two ways to make your sleeping room reservations (online or phone):

Click here to make your room reservation online.
This method of making a reservation is available 24 hours a day, provides immediate confirmation, and can be accessed to modify or change a booking as necessary.

 

Reservations may be made by calling in directly to the Reservations Department at 1 (310) 275-5200, weekdays from 8:30am until 6:30pm. Please reference code Digital CMO Summit when booking.

 

The discounted rate cannot be guaranteed after April 27, 2012. If the room block is full before April 27, 2012 the group rate is not guaranteed and rooms are subject to availability.

FAQ
Two

What is the dress code?

The dress code is business casual. Bring casual attire for networking activities, such as golf attire and shoes.

 

May I invite someone from my firm to participate in the event with me?

Typically, only one executive may participate from each client company. The size of the event is managed to provide participants with an exclusive opportunity to network with senior marketing executives.

 

Is there a cost to attend the Digital CMO Summit?

No, there is no registration cost. The only cost to attendees is travel, hotel and incidentals.

What should I do for the transportation to the hotel?

The Beverly Wilshire is a 30-minute drive from LAX International Airport with cab and car service readily available. Please arrange for your own transfers between the airport and hotel. If you need any assistance please contact the concierge at The Beverly Wilshire: (310) 275-5200

 

Estimate transfer rates from LAX International Airport (Please verify when booking).

Taxi Ride: $45.00 each way
Hired Town Car: $135(inclusive of tax and service) each way